Lifestyle Branding Taekwondo

October 15, 2011 Lifestyle Branding: A Contemporary Strategy for Taekwondo civilizes in the 21st Century Executive Summary The past forty years fork out been a trans fixative period for Tae Kwon Do (TKD) in the unite States. The U.S. immigration and Naturalization act of 1965 brought a number of Korean immigrants to the U.S. in search of opportunities. As more settled in metropolitan cities, Korean instructors set up TKD schools as a form of livelihood and as a vehicle to spread their culture. Schools at the time benefited from country-of-origin (coo) effect victimization the Korean master in the forefront to establish their shit identity. However, as the complexion of the TKD School dislodged from a Korean-centric to a multi-cultural activity, TKD schools of course surrendered their attachment to a COO mailing advantage. Despite the change in brand strategy or lack on that point of, the soldierlike arts manufacturing has never been more prosperous. Ac cording to Ferguson (1995), the martial arts labor is estimated at $1.5 billion. As a consequence, change magnitude financial opportunity has created a competitive business surroundings that TKD schools are unequipped to handle.

Most schools lack a brand strategy to sop up them in the market and instead rely on totality functional offerings while adopting fads and trends to provide revenue. As a answer TKD schools face the problem of distinguishing themselves from two direct and indirect competition. Therefore, the social occasion of this paper is to bring out lifestyle branding as a strategy for TKD schools to key themselves from the competition and create higher barrie rs to entry. A 4-step framework sooner de! veloped by Hill (2008) yet adapted to the fussy needs of a TKD organization is presented as guide to creating a lifestyle branding strategy, thus enabling schools to have a contemporary approach as they take to the woods in the 21st century. Introduction: Coming to America Koreans have been immigrating to the coupled States...If you want to get a full essay, order it on our website: OrderEssay.net

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